Building trust in your new business. Ten practical strategies for building brand trust, so you can get new clients.
Building trust in your new business Sounds daunting, doesn’t it? Especially for those of us who have been through it, or…
Why you should be using benefit segmentation as part of your pricing strategy
BACKGROUND A key part of a pricing strategy is determining how to differentiate your brand. “What?”, you may ask. Isn’t…
Brand Trust: How to develop Ten practical strategies to build it, even if you are just starting out
The three brand trust questions you may be asking Many businesses face three questions around building brand trust: Do you…
The Value of Developing a Call to Action
The Value of Developing a Call to Action Why should you have a call to action? Is a call to…
Develop an understanding of what you are selling
The importance of developing an understanding of your brand, product or service What are the attributes you wish to communicate about your…
Create and maintain awareness
The importance of creating and maintaining awareness You can’t expect someone to be your customer if they do not know…
Using price elasticity to your advantage
BACKGROUND Anyone who has done Economics 101 will have seen a demand curve with a price on the one axis…
Should pricing strategy aim at building profitability or market share?
BACKGROUND Do profitability and market share not always come together, you may ask? To some people this question is heresy.…
Pricing’s role in driving business success. Seven areas where pricing strategy can yield profitable outcomes.
BACKGROUND Pricing is possibly the biggest profitability lever in your business! At first glance, this finding is often surprising. We…
Are you using your pricing strategy to retain your clients?
BACKGROUND Although a client may leave you for a variety of reasons, we generally find that there are two key…
How well do you integrate your pricing strategy with your communications strategy? The two questions you should be asking.
BACKGROUND Successfully integrating pricing strategy and communications strategy relies on a focus on two broad areas: How do we make…
Why you should be developing a comprehensive pricing strategy across your product or service portfolio. Two approaches to consider.
BACKGROUND Over time, you may have put together a portfolio of offerings, be it a range of products or a…
Why you should be managing your discounting policy as a part of your pricing strategy to grow sales and profitability in a smarter way. Six questions to consider.
DISCOUNTING IS A BIGGER PROBLEM THAN YOU MAY THINK Pricing and discounting are two sides of the same coin. In…
Should your pricing strategy be about getting to a “correct price”, or should you be thinking about the question of an ideal price more broadly? Two ways of thinking about it.
BACKGROUND I am sometimes asked to identify the “Correct Price” for a product or service. Is this possible? In theory,…