Building trust in your new business. Ten practical strategies for building brand trust, so you can get new clients.

Building trust in your new business Sounds daunting, doesn’t it? Especially for those of us who have been through it, or…
Building trust in your new business Sounds daunting, doesn’t it? Especially for those of us who have been through it, or…
BACKGROUND A key part of a pricing strategy is determining how to differentiate your brand. “What?”, you may ask. Isn’t…
The three brand trust questions you may be asking Many businesses face three questions around building brand trust: Do you…
The Value of Developing a Call to Action Why should you have a call to action? Is a call to…
The importance of developing an understanding of your brand, product or service What are the attributes you wish to communicate about your…
The importance of creating and maintaining awareness You can’t expect someone to be your customer if they do not know…
BACKGROUND Anyone who has done Economics 101 will have seen a demand curve with a price on the one axis…
BACKGROUND Do profitability and market share not always come together, you may ask? To some people this question is heresy.…
BACKGROUND Pricing is possibly the biggest profitability lever in your business! At first glance, this finding is often surprising. We…
BACKGROUND Although a client may leave you for a variety of reasons, we generally find that there are two key…
BACKGROUND Successfully integrating pricing strategy and communications strategy relies on a focus on two broad areas: How do we make…
BACKGROUND Over time, you may have put together a portfolio of offerings, be it a range of products or a…
DISCOUNTING IS A BIGGER PROBLEM THAN YOU MAY THINK Pricing and discounting are two sides of the same coin. In…
BACKGROUND I am sometimes asked to identify the “Correct Price” for a product or service. Is this possible? In theory,…